Play on Google
Your website only really works when you also get new visitors who search for what you offer. As the most used search engine (90 percent), Google is the largest traffic source for most sites. Scoring high in Google ("Search engine optimization" = SEO) for relevant search results is therefore important for the success of your website. Are you in a market with a lot of competition? Then advertising with Google Adwords ("Search engine advertising" = SEA) is very effective to be right at the top in Google.
SEO workshop for higher positions in Google
Google strives for an optimal experience for its users. That means that Google always searches for the best match between the search query and search results. Which web pages fit best with the search? For that, Google looks at many different 'ranking' factors. Does the keyword appear in the title of a page, in the headings, in the text, in the context, tags, categories, in the internal links, in the external links of other pages? The better you know how to process the keywords on your website and in external links, the more relevant your site becomes for your potential customers. If you also take into account Google's focus on speed and safety, then you know exactly how to make your website score in Google.
SEA workshop directly at the top at Google
Before you score high in Google, it can be useful to already address the public with Google Adwords advertisements. You pay for every click, so you have to pay something. Here too it is about the user's experience: does the keyword match the title, content and link of your ad? Is there a landing page with the keyword included in the title, headings and links? How easy is the next step to your product or service? You can only successfully use Google Adwords if the page behind the ad is correct. Otherwise it costs unnecessary money.
SEO and SEA workshop or 'Google update'
In this one-day workshop at your own location, you learn to use Google optimally for your website. Some basic knowledge (experience with Google as a user) is needed. You learn: the basics of Google, doing keyword research with Google's keyword planner, Google Webmaster Tools, Google Analytics and Google Adwords. In short: the basis of SEO and SEA with which you can start using your website better. An advanced workshop in the form of a "Google update" is also possible.