Have you only been in contact with your regular customers and business relations via screens for over a year? Do you also miss that cozy cup of coffee on Friday afternoon with that one important customer? Or has your company perhaps been completely closed for months? Then you have probably already thought extensively about all kinds of initiatives for after corona. An attack plan to get your company off the starting blocks as soon as everything is allowed and possible. We have a surprise today for every entrepreneur who has such a plan ready, but actually also for anyone who may not have thought about it at all; the top three original, playful forms of physical marketing you probably still have not had thought of.
Out of three: put your customers in the limelight
And by that we also mean really in the sun. A bunch of flowers, a bottle of wine, a nice snapshot for Instagram; all the trimmings, so. Do it to you most loyal customers, or, for example, with the first ten customers who come back first after your business has reopened. Make them special.
With that you achieve two things. First of all, the customers you put in the spotlight are customers for life who will create free word of mouth for you. But in addition, such a promotion is of course excellent food for your online marketing activities. With that you present your company as a sympathetic company that thinks about its customers.
Second: make the history of your company or business premises tangible
Especially if you are mainly active locally, you can use the current period to boost your business premises. When customers come back in a while, it is good if something has changed (for the better). And in commercial spaces, there is little more fun than a photo collage with some informative text in which the history of your company or business premises is explained.
Many visitors are interested in this, especially if they are briefly had to wait. A surprising story about the building where they are at that moment can turn that waiting into a pleasant experience. Then that history must of course be there. Not suitable for young companies in a new building.
On one: give away presents
It sounds so simple, but why do we do it so little? A free round if you come back to dinner in the first week after the crisis, a free spot when you return to the flower shop for the first time; it really doesn't have to cost the world, but it does an awful lot for you goodwill.
And don't you really have something giveaway-like that has to do with your business? Then you can also look for a creative solution. For example, let playful print stickers in accordance with your own design with a discount code on it and stick it here and there on lampposts.
“Or put a stimulating text on it, with a QR code that refers to the website of your store or company,” says Ferry Lammerts, owner of the company. PeterPrint On. “For example, even something as simple as a sticker can be a fun form of physical marketing. And you can get it fairly cheap, if you are a little creative, of course, and somewhat handy with design. The point is that you surprise people, that you do something with a playful, creative action of which customers say: hey, that's fun. For example, with a small investment you can work much more on your image and ultimately your clientele than, so to speak, with an expensive advertisement in a magazine or online. Such a creative initiative often works much better in the long term. ”