What do you think about when it comes to advertising? Facebook ads, ads in Google and influencers promoting a product on Instagram. But what makes these digital ways of advertising better than the old-school way? Are flyers, leaflets and magazines still useful and if so, why? Read below the 4 benefits of using print to customize your business or service and why they still work!
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Despite the fact that the phenomenon has been around for about fifteen years, its popularity has been on the rise in recent years: the podcast. A podcast - a contraction of the words iPod and broadcast - is a recorded audio recording from a few minutes to sometimes several hours in which sometimes one, but often several presenters and / or guests engage in conversation. Sometimes radio (talk) programs are also offered as podcasts after the broadcast.
In recent years, the Netherlands has grown into a typical self-employed country. Never before has such a large part of the population worked (partly) as a self-employed person in our country. In part, that is the choice of many of those self-employed people. After all, as a self-employed person you can benefit from a number of attractive tax benefits, you often experience more freedom than when you are employed and you experience a stronger sense of responsibility. In short, you are doing business. That appeals to people.
It has not been nearly as quiet at the Chamber of Commerce as in recent months. Few Dutch people take the decision to start their own company during the corona crisis, while they might actually really want to. That is a shame, because starting your own business can also be 'just' from home. In fact, working from home not only brings limitations, but also extra challenges and therefore opportunities. But where should you start? And what do you pay attention to? What should you do better or extra, now that your company is completely from home ...
With retail and hospitality hard hit by the effects of the corona crisis, now is more than ever the time to support our local businesses and restaurants. If you support a local entrepreneur, you do not help the director of the multinational with his third holiday home, but you help that girl with dance lessons, the boy with his football shirt and your neighbors with food on the table. Of course this is exaggerated, but the message should be clear: be loyal and buy locally! Why not buy locally? More and more consumers no longer buy locally, but online, for example. This trend is ...
Almost all experts expect the corona crisis to culminate in a long period of financially difficult times for many companies. Insofar as companies do not go bankrupt, many of them will still have to tighten their belts firmly in order not to go under in the coming years. On the one hand, that is a doom scenario; on the other hand, it is an opportunity to distinguish yourself from your competition by surviving, being smarter, being more entrepreneurial and daring to look ahead.