Amsterdam, September 22, 2020 - The relaxation of the measures to get the coronavirus under control and the reopening of physical stores has had little effect on the online shopping behavior of consumers in Europe. This is evident from research by Adobe into the trends in the field of online shopping during and after the (intelligent) lockdown among more than 3000 * Europeans. 59 percent of those surveyed regularly shopped online during the lockdown. This is almost the same as the 60 percent who frequently make an online purchase after the relaxation of the measures.
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More and more companies that are serious about online marketing will sooner or later have vacancies for an SEO marketer. SEO marketers must make a company optimally findable and visible online, preferably at the lowest possible cost. But what exactly does an SEO marketer actually do? Who does he work with for this? And what is the big difference with the SEA marketer?
Ede, September 16, 2020 - Dutch consumers are very skeptical about the use of robots in physical stores. A majority (62%) does not want to be helped by it, according to research by GfK commissioned by ShoppingTomorrow. “Consumers expect a personal experience, but they want to be confronted with technology as little as possible,” says Inge Demoed, program manager at ShoppingTomorrow.
If you are just starting out in business, you are happy with every email that comes in. Hurray, a potential customer, or perhaps a new business relationship! But the busier you become and the better your business starts to run, the more time it usually takes to process email. Of course it is nice to receive a nice e-mail from an important business relation, for example, but the majority of your e-mails will eventually consist of 'musts'. Mails that simply need to be handled. It takes time. And that's a shame.
The internet agencies HETWORKS and Webeau merge and continue under the name BTTR. The parties indicate that by merging they can take a stronger position in the market, making them more interesting for clients and new employees.
Guest blog by Pim Broekstra of SAM Online Marketing There has been a striking trend going on within Google in the last few years: the gradual decrease of the CTR. Perficient's research has shown that only half of the searches actually return a click to the website. Google tries to give visitors an immediate answer and save a click, but this cuts the fingers of every company that relies on SEO. Fortunately, there is still light at the end of the tunnel, because there are solutions!