Ghostwriting

Few people realize how often they read texts written by a ghostwriter, not by the author mentioned on the cover or above the article. Ghostwriting is very common, especially in the non-fiction genre. Especially when it comes to autobiographies and memoirs, countless well-known and lesser-known people often did not write them themselves, but used a ghostwriter. For example, Barack and Michelle Obama did not write their autobiographies themselves, and the same applies to almost every well-known musician or artist with an autobiography.

What does a ghostwriter do?

A ghostwriter writes texts - often blogs, white papers, books or longer texts, including speeches, for example - which are expressly intended to be published or spoken on behalf of another. Ghostwriters agree that the other person gets the credits for the work, as it were. Sometimes the ghostwriter's name isn't mentioned at all - for example, in a speech by an American president - or sometimes just in the fine print at the back of a book.

Good writing is a profession in itself

Find a ghostwriter Why would someone like Barack Obama actually use a ghostwriter to write his memoirs? You would expect that a highly educated politician can get a good text on paper himself? The answer to that question is simple: good writing is a profession in itself.

A politician is often excellent at conducting politics, but is not automatically a good author. The best professionals know their own shortcomings and therefore choose to hire another professional if there is reason to do so.

In addition, there is an important difference between error-free writing and actually good writing. A good text achieves its purpose, triggers the correct response to the reader and ensures that the intended message gets across optimally. That is an art in itself, and that art is mastered by professional authors.

Ghostwriting is working together

It would be a mistake to think that you can simply give a ghostwriter an assignment and that a ready-made top text will automatically end up in your mailbox. Ghostwriting is working together. The client is therefore certainly a crucial part of the creative process. The ghostwriter does the final writing, but a lot of work has already been done at the stage before that.

"A ghost who has only a lay knowledge of the subject will be able to keep asking the same questions as the lay reader, and will therefore open up the potential readership of the book to a much wider audience."
- Robert Harris, The Ghost

By means of interviews, for example, the ghostwriter tries to understand as well as possible which text should be written, which goals should be achieved and how it should be tackled. He tries, as it were, to take on the role of the client. During the writing, there is continuous consultation as to whether the result is satisfactory, in order to ultimately achieve an optimal end product.

What can a ghostwriter do for you?

Wondering what a ghostwriter can do for you or your company? For example, by writing professional articles in your industry? At Bloeise we offer a ghostwriting service, with which we can help you with high-quality, professional content in all forms. This content is published under your own name, so without having to give the credits to anyone else. Flourish this for Emerce customers, such as Magneds, adgoji, Webstores, Ternair, Sanoma, Zendesk and Awin. Are you also interested in expressing your company story and vision professionally? Contact us today and we will immediately discuss your personal wishes.

Curious about what we can do for you? Fill in the contact form and make an appointment by phone!