If you are just starting out in business, you are happy with every email that comes in. Hurray, a potential customer, or perhaps a new business relationship! But the busier you become and the better your business starts to run, the more time it usually takes to process email. Of course it is nice to receive a nice e-mail from an important business relation, for example, but the majority of your e-mails will eventually consist of 'musts'. Mails that simply need to be handled. It takes time. And that's a shame.
Here you can read more about marketing automation, the application of IT in marketing. Digitalization means there is less personal contact, and buyers themselves look up information online, make comparisons and order. Marketing automation offers companies the opportunity to generate leads automatically. A common mistake is to use marketing automation for the entire customer process. Personal contact is crucial when attracting new customers. Therefore call those leads in person.