More and more organizations are considering switching to marketing automation. After all, why would you do something manually if you can do it automatically? Marketing automation is interesting, especially for companies with a web store. They often do not deliver customized work, but standardized products. Marketing automation can be used instead of visiting customers with a sales department. By marketing automation we mean identifying customers and converting these leads into sales. Marketing automation is a very broad concept. In this article we will tell you more about this!
Here you can read more about marketing automation, the application of IT in marketing. Digitalization means there is less personal contact, and buyers themselves look up information online, make comparisons and order. Marketing automation offers companies the opportunity to generate leads automatically. A common mistake is to use marketing automation for the entire customer process. Personal contact is crucial when attracting new customers. Therefore call those leads in person.