Guest blog by Halloblauw.nl The online marketing trends for 2021: we actually think it's a bit of a strange word. As if from one moment to the next suddenly a turnaround occurs in your marketing strategy and expressions. That is of course not the case. But last year there was (out of necessity) a lot of shift from offline to online. If you are still in the middle of that transition, make sure you first lay a good foundation. Ready for the next step? With the trends below you ensure that your authority and visibility take a further bird's eye view.
Here you can read more about marketing automation, the application of IT in marketing. Digitalization means there is less personal contact, and buyers themselves look up information online, make comparisons and order. Marketing automation offers companies the opportunity to generate leads automatically. A common mistake is to use marketing automation for the entire customer process. Personal contact is crucial when attracting new customers. Therefore call those leads in person.