Amazon announced on January 15 that it will launch new categories this year, in addition to the books that are now only available on Amazon.nl. Dutch and foreign companies that want to offer their products via Amazon in the Netherlands can now register on services.amazon.nl. The official start seems to come at the end of February.
Here you can read more about omnichannel, the trend that promises consumers a seamless brand experience despite the channel used. Omnichannel is mentioned as the successor of multichannel and cross-channel. With multichannel, a company uses multiple channels, such as a store that also opens a website and a Twitter account. The channels do not work together. With cross-channel there is some cooperation: you can make inquiries about your online order in the store, for example. With omnichannel you can request information, order and ask service questions regardless of the channel. Omnichannel is mostly in retail emerging, but also it SMEs I am increasingly confronted with this. The big drivers of omnichannel is the rise of the smartphone, mobile internet and the experiences with brands that have jumped on top of this, such as Amazon and Coolblue.