Frequently asked questions sponsored content on Bloeise

What is the difference between an advertorial and sponsored content?
Sponsored content is paid content in which a company is mentioned or a do-follow link is placed to its own site for SEO. An advertorial is positive about the company and can contain a call-to-action, but mention that it is an advertising form. An advertorial comes across as more commercial.

What is branded content?
Sponsored content where the company is explicitly mentioned. However, it is not commercial. There is no call to action. We do not use this term further. We leave the name of the brand to the advertiser.

And what exactly is native advertising?
Native advertising is an umbrella term for all forms of advertising on a medium. Native stands for local, and indicates the connection with other messages on the medium. This also includes banners, paid press releases, promoted messages (Facebook Ads / Google Adwords) and display, in addition to sponsored content and advertorials. Where sponsored content is valuable and meaningful because it is written by an editorial team with the target group in mind, this is not always the case with native advertising. At Bloeise we therefore choose not to use this confusing term.

Why does sponsored content work?
It is written substantively, so it is interesting for your target group. You thereby create the right to exist for your content. Moreover, it is brought on a medium that your target group trusts. It is also optimized for Google, so it is found well in Google. That results in steady traffic to the article, making the link to your website increasingly valuable and your branding growing.

Why do I see other prices here than via a blog platform such as Hulc.nl or Linkpizza? 
Blog platforms offer advertisers the advantage of getting in contact with many publishers quickly and efficiently. They ask for a margin that goes on top of the price. For Bloeise as a publisher means that an offer always includes correction work, after the delivery and placement the advertiser has the time to give feedback and the payment can thus take months. There is value attached to this. In addition, a blog platform remains above all a marketplace where prices are not fixed.

Can I deliver a sponsored item myself? Like a press release?
We see that it is difficult for advertisers not to make their texts commercial. Logical, because you want to write positively about yourself. But that's not how sponsored content works. People prefer to ignore advertisements, and they immediately recognize we-of-toilet-duck texts. For an advertorial it is possible, but with the caveat that we regard the text as input and do not continue with it in full. We monitor our own tone of voice. We will only post submitted press releases if they are written as press releases and connect to our target group.

How quickly will my order be delivered?
Within two weeks, often within a week. We work with a pool of writers who also work for other clients. We can apply tighter deadlines within a partnership. Contact us to submit your wishes.

How is my order delivered exactly?
Your order will be placed online with an appropriate header image, any additional images if available and SEO optimized for the given keyword. Depending on the subject, we also place internal links and external links.

Can I still give feedback on the text?
Not by default. Many companies mainly want an interesting text that invites reading, on a real content site that matches their target audience, optimized for their keyword. We offer that in abundance. We are strong in terms of content. If you really want to do a correction round, then we offer that option paid on request. You will be sent the text as a Word file for completion and you will submit corrections via the Change Changes and Comments functions. With extensive feedback we are happy to call you.

How long does the blog stay online?
In principle always, until Bloeise.nl unexpectedly goes black.

Why do I have to pay in advance?
To automate the process for ourselves as much as possible. There is quite a bit of time and sometimes frustration in debtor management. We pass on that time saving to you with competitive low prices. In addition, it also gives you the assurance that the order is arranged immediately.

Well written! I prefer to use this text on my own site, is that allowed?
NO, only for an additional payment. You have placed an order for content on Bloeise.nl. This also increases our reach and the SEO benefits for our advertisers. For articles on our own site, we offer a separate one blog subscription. Contact us for the possibilities.

Can sponsored content be blocked by adblockers?
No. It is just content with text, images and links. There is no system behind that can be recognized by an adblocker.

Can an order be refused? After payment?
Absolutely. There are some topics that just not connect with our target group. Bloeise is aimed at companies, so B2B. And even though employees are also consumers, they do not come to Bloeise for topics such as mortgages, food, travel or fashion. There are a number of marginal cases, of course, things that apply just as much to entrepreneurs as to a busy mother, such as time management or social media addiction. We always give a reason for refusal and refund the amount.

Why do I have to state explicitly whether I want an invoice?
Not everyone wants an invoice for his sponsored content. But the real reason is because we do not yet have an automatic link with our accounting package MoneyBird and Mollie (payment app for iDEAL). It has to be done with the hand afterwards. If you have a tip / suggestion, please let us know.

Are other forms of advertising possible?
You will find our standard products on this page. We call that ready-made chunks, where you immediately know in advance what it will cost and what you will get. Customization is of course also possible, and we do that for various customers in various forms, but mostly as a ghostwriter for texts on other media. Contact us to discuss the options.