In recent years, large companies have increasingly focused on their customers. In many cases, computer says no is largely a thing of the past and purple crocodiles can only be seen with governments. If you want to put your customer first, you have to pay a lot of attention to customer relationship management (CRM) and all the software that comes with it. Which CRM trends are waiting for us in 2020?
Here you can read more about binding and customer loyalty. Both are about how close potential customers and existing customers feel connected to a brand or company. Bonding comes through interaction and positive experiences. Customer loyalty is a clear preference, despite competitive price, quality or availability of other products or services. Binding can be created emotionally, rationally or systematically, by means of branding, proposition or method / position in the market.