How to Augment Your Organic Traffic with Video Marketing and SEO?
Nothing can beat the power of video marketing and search engine optimization when it comes to organic traffic. In fact, according to statistics on YouTube’s official blog, Google searches for videos are over 20% higher than searches for text-based results. The statistics also reveal that 68% of people watched a video before turning to the Internet for more information.
One of the easiest ways to start growing your organic traffic is by making videos and posting them on YouTube or other platforms. The first thing you need to do is develop a topic that would be appealing to your target audience. When you begin brainstorming, ask yourself questions such as: What resonates with my target audience? What topics do they enjoy learning about? What expertise do I have that my audience would like to learn more about?
While there are many ways you can put this into action in your specific niche, whether starting your own YouTube channel or optimizing your website with content that users are searching for based on keywords, this post will cover how to do so correctly.
Create a video
First and foremost, you need to come up with a topic. The first step is to begin brainstorming what you want to talk about by making a list of questions about your topic. This will help you determine if the topic is relevant for anyone else to be interested. Once you have selected your initial idea, make sure that it addresses everyone whether they should create a video.
Once you have the topic, brainstorming can begin. Ask yourself questions like ‘What resonates with my target audience? What topics do they enjoy learning about? What am I an expert in that my audience would like to learn more about?’ Try to take notes on what you ask yourself and the answers. These could be people in your life who are experts in your topic, or friends who would enjoy watching and can assist you.
Edit your video
Next, you need to pick a platform where you will be posting your video. Some platforms that allow for videos to be posted for free include YouTube, Facebook.
Once you have selected your platform, it’s time to start editing. Many people want to know the best video editing tool; however, it all depends on your personal preference and comfort. The type of tool or software depends upon the system you are currently using and so the choice varies if you are using a Mac computer or you are a Windows user. To ensure that you are editing your video correctly, make sure to use the right video editor. This will help you create videos seamlessly and save a lot of time and money as well.
Add metadata to your video
After you have finished editing, it is time to start adding metadata to your video. First and foremost, make sure that the video’s title is clear and concise. Next, decide whether you will be placing a date and location on your video. If so, then you should choose a date or place that is relevant to your main topic. Once you have selected the best location for your video, ensure that there are descriptive tags on it (tags are what enable Google and other search engines to quickly find important keywords in written content).
The next step in getting people to watch your YouTube videos is by adding keywords in the correct order so that they can be easily found when people search using them.
Keywords should be added to the video’s title and description. Moreover, you should have a keyword list on your computer that you can pull your keywords from while posting videos, and ensure they are typed correctly.
Add the perfect thumbnail
There are numerous ways you can highlight your thumbnail. A great way to do so is by using a video editor by including text that is relevant to the topic on your image. This will also help with search engine optimization, and let people know what they are watching without seeing the entire video.
Best practices for thumbnails include using an image that has a single object on it, is relevant to the topic, and stands out.
Do not post thumbnails with bright colors or use phrases like “coming soon” or “new.” Such images will deter people from watching your video because they make it seem as if you have nothing new or exciting for them to see.
Promote your video
Like it or not, social media has become an essential tool for promoting your videos. Many Facebook and Twitter marketers will choose to upgrade their videos on their company page or through posts that contain the video’s title. This is because many people will click several times on your post, and it helps them find your video easier if they want to watch it.
While other methods are available, you need to advertise your videos so that people know what you have to offer, not just those who come across them accidentally. The best way to get noticed on social media is with hashtags related to your topic of interest. This will help grow your reach and keep people coming back for more content. It also lets you interact with your customers in an authentic way that is more likely to make them want to buy from you.
Keep it concise
When creating a compelling YouTube video, try to keep it concise. Most people have a brief attention span for videos, especially if they are not interested in a topic. Most videos should be between two and five minutes long, while some can last up to ten minutes.
The best way to judge whether your video is long enough is by asking yourself if people would like more of what you have to offer if they watched your video again. If the answer to this question is yes, you should consider adding more topics or information to the next video you make.
To ensure that your videos are as effective as possible, ask for feedback from those who watch them frequently.
Grow a Healthy Relationship with Social Media
Tapping into social media can be an effective way to expand your customer base and grow word-of-mouth promotion through hashtags. Businesses with a physical location can help them build a community around their brand, thereby increasing visibility and advertising opportunities.With the right content and adopting appropriate content marketing strategy that is easy to recognize and search for, you’ll be able to grow your business on YouTube and other social media platforms quickly. Make sure that you do your research when it comes to reaching out to customers in an authentic way and creating informative content that helps people.
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