What is Content Marketing?
Content marketing is the business use of content to achieve business goals, B2B or B2C. Through as a publisher, you create answers to customer questions, you build on thought leadership (branding) and you get good positions in Google (SEO). With content marketing you focus on the information requirement of the target group. Content marketing includes text and image, and can be online and offline.
Below you will find content marketing articles and tips to profile your company and really help your customers with appropriate content. Content marketing ensures better findability in Google, profiling as a knowledge specialist and satisfied customers.
- B2B Content marketing: why, how and what
- Whitepaper marketing: the answer that you really want to read
- Higher in Google: with this super content strategy
Need personal advice on content marketing? Book a content marketing session
Telephone 1-on-1 in which we can discuss everything about your content marketing: objectives, strategy, lead generation and content creation. After this session you understand how content marketing works and you can take immediate steps.