For many modern companies, the lion's share of all marketing activities nowadays takes place online. Traditional content has made way for digital content and so traditional marketers are being replaced by digital marketers. That is only logical, because digital marketing is something fundamentally different than simply carrying out your traditional marketing initiatives on an online platform. It goes much further than that.
What is Facebook Marketing?
Facebook marketing is the commercial use of Facebook, B2C or B2B. Facebook marketing supports branding, engagement and conversion. With a business company page you show messages to your fans, you create interaction and feedback, and you get clicks to your website. Reach requires more and more paid advertisements.
Read on: articles about Facebook Marketing and Facebook tips for more interaction on your Facebook page, Facebook advertising and Facebook marketing: Why, How and What.
Everything about Facebook ads
Start-up, costs, target groups, relevance score checklist and all segmentation options.
Facebook marketing in 60 minutes
€ 12,50 via Bol.com
Excellent book to start advertising on Facebook. Get yourself thinking about your Facebook goals. What do you ultimately want to achieve? This book explains the basic principles in 60 minutes.
Written by Marcel van der Heijden, founder of a friend of mine, the first Facebook marketing agency in the Netherlands. View here on Bol.com.