Internet broadens the playing field. That means more opportunities, but also more competition. The move abroad has been made easy thanks to platforms such as Amazon and advertising services such as Facebook and Google. But language is only one barrier, there can be many more. Such as culture (yes shaking in Bulgaria for example), way of buying (paying everything with cash in Germany), way of buying online (in the same Germany 54% of all e-commerce goes via Amazon), and of course the marketing itself. Here you can read articles about doing business internationally.
Pushing your boundaries abroad can yield a lot for your company. After all, your market suddenly becomes many times larger. There are, however, a number of hooks and eyes. Anyone who wants to do international business must be well prepared. We give you 5 tips for doing business abroad.
More and more entrepreneurs see the benefits of doing business internationally. This is not surprising, because in a world in which more and more transactions are carried out digitally, a physical country border does not have to be a barrier for a long time. Making your own webshop available to foreign consumers, for example, is a relatively simple way to increase your potential target group and thus your sales.
Are you going international with your company? Globalization makes it easier to do business abroad. Technically, you can set up a German website today and do business in Germany the next day through various platforms. In practice it is often less easy. Although it is relatively easy to enter a new market, it remains a major challenge to reach the right target group in a foreign country.
Millions of Europeans now have their own webshop. That is not surprising, because with tools such as WooCommerce, setting up a professional webshop is actually accessible to almost everyone, as long as you are willing to invest time and energy. However, many of those webshop owners focus exclusively on their own country, and that also applies to Dutch webshop owners. That's a shame, because it keeps your sales market unnecessarily small.
Many entrepreneurs today work for at least part of their work with international partners, suppliers or customers. This is mainly in English; so it is not surprising that most Dutch entrepreneurs think that their English is fine.
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