Guest blog by Sylvan from PRLab The corona crisis has shaken our view of the world and companies have had to adapt quickly to the new normal to survive. Over the past year, we've seen companies and startups around the world use this adaptability as one of the most relevant and important business attributes to ultimately achieve their business goals most effectively.
Here you can read more about PR, public relations. Where many people associate PR with press contacts only, PR also includes contact with local residents, the Supervisory Board and the Advisory Board, partners, customers and other stakeholders. The purpose of PR is to bring your own brand or company positively, often through press releases, personal contact, press information and crisis management. PR falls under earned media: the more effort you put into it, the more it generates.