guest blog by Frank Breukelman Media There are countless ways to promote your company. Direct marketing in the form of weekly e-mail newsletters, remarketing via dashboard campaigns, responding to a specific target group through sponsored Facebook posts, becoming easier to find online through search engine optimization and so we can continue for a while. Of course you already know them all.
Here you can read more about PR, public relations. Where many people associate PR with press contacts only, PR also includes contact with local residents, the Supervisory Board and the Advisory Board, partners, customers and other stakeholders. The purpose of PR is to bring your own brand or company positively, often through press releases, personal contact, press information and crisis management. PR falls under earned media: the more effort you put into it, the more it generates.