A good recruiter would respond flawlessly to that information, to address the desired candidates in the most relevant way possible. But how do you approach that in a strategic, effective way, that recruiting via social media? And if you have never done it, how do you actually start recruiting on social media? In the latter case, by the way, you belong to the last eight percent of employers who still do not use social media in recruitment, so: work on the shop!
Online recruitment with social media: 7 tips
Before we burst out with our social media tips for you online recruitment, we are happy to give you general advice for using social media. Social recruitment is just like recruitment human work. It is communication between peers. That means that you also listen as a company, and that when you make a mistake you just say sorry. Certainly if you are just starting out with social media, you can have a certain image with How it should be. Let that go, just be your professional self. Using social media is also just a matter of do, learn, adapt. Are you ready for it? Here are our seven tips for online recruitment with social media:
1. Determine your target group
2. Choose the right social media for your recruitment
3. Ensure that the mission and culture of your company are clearly visible online
4. Take an active attitude
5. Do your homework with social media
6. Deploy your own employees
7. Be patient, be creative and listen to feedback
Just like customers, not all candidates go ice cream overnight, especially if you first have to let them go at another employer. With a couple here and there you are therefore not nearly there. Provide a continuous one campaign in which you keep reinventing yourself. Highlight different sides of your company (culture), use different media and be creative. Oh, and don't forget to stay in touch with the outside world! If your campaign stands out, you will receive continuous (free!) Feedback. Learn from it, use it, and more importantly: respond to it.
Can you then have a healthy dose of patience? Then you will find that you are slowly but surely entering into substantive discussions with the people you are looking for. In the end, that is many times more valuable than an uncomfortable job interview on the late Friday afternoon, right?
More tips about social media for online recruitment?
+ Seven tips for more followers of your LinkedIn company page
+ Six practical tips for using Facebook for recruitment