Amsterdam, September 22, 2020 - The relaxation of the measures to get the coronavirus under control and the reopening of physical stores has had little effect on the online shopping behavior of consumers in Europe. This is evident from research by Adobe into the trends in the field of online shopping during and after the (intelligent) lockdown among more than 3000 * Europeans. 59 percent of those surveyed regularly shopped online during the lockdown. This is almost the same as the 60 percent who frequently make an online purchase after the relaxation of the measures.
Here you can read more about trends, the larger developments that gradually change the landscape. Bloeise does not offer any products or services regarding trends. Our trend blogs about marketing and consumer trends are to inform and inspire. In the long term, there is a book in the planning that focuses on spotting and applying trends.
What is a trend?
Trends are underlying the news. If you only follow the news, you will miss the bigger picture. The major trends are digitization, globalization, the experience economy, relevance bubble, platforms and AI.
A trend is a longer-term development towards a certain direction. In the economy it is a development that reflects a decline or growth in a so-called trend line. If figures are available, you can find trends in them. In fashion it is about what you see a lot in clothing and fashion at that time. There you also see recurring trends: something that used to be 'trendy' is now becoming the trend again. Read on about the definition of trends and the trend pyramid.
Trends of 2019
Every year, Bloeise publishes online consumer trends, with which companies gain insight into the relevant trends.
Technological developments shape our society. If you look at any bus stop, living room or waiting room, you will see that the smartphone has replaced the talk. But vice versa, the same thing happens: our culture and history influence technology. For example, an aging population is more likely to opt for automation and a concept such as privacy has a completely different meaning in a people's republic with a one-party system. The online consumer trends in 2019 will be about how we find a new standard in our relationship with technology. read the consumer trends of 2019.
Curious about the previous trends? You can find them here:
Online marketing trends
As an entrepreneur you know that the market is constantly changing. This applies to your own industry, but also to all kinds of trends, including those of online marketing. Because your target group not only shifts from channels, the legislation and application of data also changes. It's even more about following your target audience - not the competition - and providing real value. As a result, your online marketing is changing enormously: it ultimately becomes your product itself. Read the here online marketing trends 2020 and this one 2018.
Social media trends 2020 - after corona time
During the lockdown, everyone kept in touch via social media. The political debate was charged extra by labeling Trump's tweets and turned against the social media platforms. And TikTok is slaying it. Here you can read the most recent social media trends for 2020.
Recent and popular trends
These are the most popular trends at Bloeise in recent times:
- Office trends for 2020: sustainability, flora and fauna, flexible workplaces, functional technology, video conferencing, power naps.
- Productivity in 2020: software functionality, productivity tools, business coaching, source of inspiration, modern working conditions.
- Website trends for 2020: mobile first, speed, simplicity, clear fonts and powerful texts, original content.
See further: Smartwatches in 2019, Influencer marketing trends 2019, self-service trend, The experience trend of 2020, AI trends of 2019, online recruitment trends 2019, gadgets of 2019, e-commerce trends 2019, smartphone trends 2019.
Every modern entrepreneur will recognize it: we operate in a society that is full of start-ups, in which everyone can vent wild ideas at any time of the day and where creativity is no longer a luxury, but a determining necessity. In order to be truly successful as an entrepreneur, in today's world it is more important than ever to be at the forefront of brand new trends. You snooze, you lose. Trendwatching: some people turn it into a full-time job, but today's entrepreneurs have to do it a bit wrong. Those who do not recognize trends in time run after the crowd. But recognizing a trend before your competitors do, how do you do that? Read the here seven tips for spotting trends and here Making smart use of Google Trends: how do you do that?.
Curious how trends are actually written? Here you can read a candid explanation of how the Bloeise consumer trends are written every year. Every year I write the online state of affairs and online consumer trends to get a grip on an ever volatile market: the online consumer. So you and me. Trend articles, however, are plagued with opportunism, inconsistencies and simply copying behavior. For the readers who want real interpretation, here is a disclaimer with an explanation of the approach and way of thinking. Read my disclaimer for trends.
The history of the internet and social media
Today's mega trend is of course digitization. Everything that can go digital goes digital. If you look at the development of the internet as we know it, three things stand out: technology, supply and behavior. It starts with technical innovation, such as the first email and the first major bulletin board. That changes the way we look. Then there will be new offerings, such as XS4all, the first Dutch internet provider. The market is breaking open. Other players follow and the total playing field changes. Consumer behavior is developing: we are going to use the internet more, social media, 4G. Pay attention to these 3 issues, technology, supply and behavior, and you will immediately see how the history of the internet unfolds. Then it is easy to see which direction we are going: what technical innovations are there? What offer is there? How do we respond to this as consumers with our behavior? Read the here history of the internet and social media.
Underlying trend categories
Trends is a main category at Bloeise. The following trend categories are included. For each trend you will find a number of articles in which the subject is fully covered or cited as an additional subject.
IoT and wearables
Why, How and What
Are you missing certain trend topics at Bloeise? You are very welcome as a guest blogger. See the rules and possibilities of guest blogging on Bloeise. Below are all trend blogs of the main category Trends and the underlying categories.