Being able to really experience and experience something: it is becoming increasingly important in the entertainment segment. Consumers want to be close to the promotion and experience something as if they were actually there. For example, through large screens, VR applications and audio effects. Partly for this reason, for example, more and more games are being released in VR - so that you are really 'in' the game. Combined with the ever-growing popularity of Formula 1 in the Netherlands, waiting for the following was exciting: Sim racing with an F1 simulator. Nowadays you can easily rent an F1 simulator for any event.
Here you can read more about trends, the larger developments that are gradually changing the landscape. Trends are underlying the news. If you only follow the news, you will miss the bigger picture. The major trends are digitization, globalization, the experience economy, relevance bubble, platforms and AI. Every year, Bloeise publishes online consumer trends, with which companies gain insight into the relevant trends.